Fresh Food Transitions

Fresh is best, naturally

❋ Higher Quality, Bioavailable Protein

Premium fresh diets typically:

  • Use whole muscle meats and organs

  • Contain fewer rendered or highly processed proteins

  • Avoid excessive plant fillers

This supports:

  • Lean muscle maintenance

  • Stronger connective tissue

  • Healthy immune function

  • Stable energy

Because cats are obligate carnivores, protein quality matters more than quantity.

❋ Superior Moisture & Cellular Hydration

Even compared to standard wet food, premium fresh diets often contain:

  • High natural moisture

  • Intact cellular water within muscle tissue

  • Fewer dehydrated ingredients

Benefits may include:

  • Better kidney support

  • Diluted urine

  • Improved skin hydration

  • Softer stools

Hydration underpins urinary health, digestion and overall resilience.

❋ Improved Digestive Function & Stool Quality

Fresh diets often result in:

  • Smaller, less odorous stools (we all love that!)

  • Better nutrient absorption

  • Reduced digestive irritation

Less processing means fewer inflammatory byproducts.

For sensitive cats, digestive comfort often correlates with calmer behaviour and reduced reactivity.

❋ Coat, Skin & Overall Vitality

Many cat parents report:

  • Shinier coats

  • Reduced dandruff

  • Brighter eyes

  • Improved energy levels

When nutrients are minimally processed and biologically appropriate, the body doesn’t need to “compensate” as much. The result? Visible vitality.

❋ Reduced carbohydrate load

Dry foods often require starch binders. Even some wet foods contain fillers.

Fresh diets are typically:

  • Lower in unnecessary carbohydrates

  • Higher in animal-based nutrients

This may support:

  • Healthy weight management

  • Improved metabolic balance

  • Better insulin sensitivity

  • Reduced fat accumulation

This can be particularly important for indoor cats with lower activity levels.

Our Fresh Food Partner

CatChi Fresh Food for Cats

CatChi is the first Australian fresh food for cats. It’s gently cooked and frozen. Their meals only use human grade ingredients. that are 95%+ meat, with recipes developed in collaboration with veterinary professionals.

CatChi meals are nutritionally balanced to support the long-term health of cats, and don’t include any fillers or perservatives.

The meals are snap-frozen to lock in freshmedd and delivered frozen across NSW, VIC & the ACT, with QLD coming soon from the time of writing and have flexible subscription options available.

Customers report improvements in their cat’s digestion, coat qaulity, and overall wellbeing. The most appreciated benefit is the litter-box … no more smells!

CatChi works closely with vets, who are often frustrated by the lack of high-quality, single protein diet options for cats.

”it’s a food made with real, fresh Australian meat and carefully balanced for cats of all ages and life stages”. Dr Lisa Bennett

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